Nicole Goodman

Video Marketing: Lake Dudes

Fu Manchu is a humorous take on the serious issue of giant salvinia, an invasive species in Texas. Our goal was to encourage boaters to clean, drain, and dry their boats to help stop the spread. I wanted the campaign and video to have a funny and irreverent tone to catch the attention of young, non-conservation-minded boaters, who are the most likely to spread giant salvinia.

I was the strategy and creative lead on the Texas Parks and Wildlife side, and Sherry Matthews Group worked on the animation and scripts. Fu Manchu was just one of four videos that ran on Facebook, mobile apps, and Pandora.