Portfolio
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On 30, May 2016 | No Comments | In Print | By admin
Infographics & Publications: Invasive Species
In my marketing work, I’ve produced several printed pieces, including infographics, brochures, flyers, and maps.
Featured is an infographic about zebra mussels, an invasive species in Texas. After hearing frequent misconceptions about how zebra mussels spread and doubts about whether they are actually a threat from the public, my team created this piece to address misconceptions in a digestible and visual format. I developed the original creative concept, wrote the copy, and worked with the staff graphic designer on the visualization.
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On 01, May 2016 | No Comments | In Print | By admin
Print Ads
At Texas Parks & Wildlife, I wrote copy and developed design concepts for print ads running in Texas Parks and Wildlife magazine, Texas Monthly, and other Texas publications.
The first ad featured is one of my favorites. I wanted to encourage more Texans to stargaze and instill an appreciation for the night sky. As cities expand, light pollution has flooded the skies, meaning many Americans rarely see the night stars. I wanted to create an ad that conveyed a beautiful universality both in the visuals and text.