Nicole Goodman

Email Marketing: National Arts Marketing Project Conference

The National Arts Marketing Project Conference (NAMPC) brings together 650 arts marketers from theaters, museums, universities, and other arts organizations. I manage an email marketing campaign from June to November with targeted messages to returning attendees, our organization’s members, and locals in the conference host city.

Featured:

1. A soft sell email highlighting our marketing blogs by NAMPC speakers
2. Strategies young professionals can use to convince their boss to send them to NAMPC
3. An email highlighting affordable flights from targeted cities
4. A targeted message to non-marketers