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On 02, May 2016 | No Comments | In Direct Mail | By admin
Direct Mail: Hunting
At Texas Parks & Wildlife, I wrote copy and managed buys for several direct mail projects, including postcards, inserts, and letters.
Featured:
- A letter for a promotional drawing inviting hunters to enter to win premium guided hunting trips. These letters go out to previous applicants, using RFM segmentation to reach the most likely repeat customers.
- A brochure that was included with the above letter during our first round of mailings.
- Postcards sent to registered Texas hunters about upcoming Drawn Hunts.