Nicole Goodman

Online Advertising: ArtsVote 2020

One of my favorite parts of my job in 2020 (and one of the few things keeping me positive!) was promoting our ArtsVote 2020 campaign. Americans for the Arts is affiliated with the Arts Action Fund, a 501(c)(4) that mobilizes citizen activists to advocate for arts-friendly public policies at the local, state, and national level.

Our ArtsVote 2020 campaign reminded arts activists and voters in 19 swing states about their upcoming voting deadlines. With many voters using mail-in voting for the first time and states having complex and firm deadlines, it was important for us to educate arts activists on how to make their vote count. We reached 4 million voters, overperforming with voters 35+ on Google and 18-24 on Facebook and Instagram. We also saw impressive click rates with our first-ever series of Spanish ads.